AI & automation
How I Use AI to Run a Startup Alongside a Full-Time Job
SEAR Plugs gets evenings, weekends and whatever focus is left after a full working day. Here is how AI and automation make that workable — and where they don't.
· 3 min read
Writing
What I'm building, testing and learning — across AI workflows, SEAR, adoption and the longer game of ownership. Documented as it happens, failures included.
In the pipeline
AI & automation
What I Automated First — and What Was Not Worth Automating
A walk through the first year of automating SEAR tasks: which ones paid back the setup time, and which quietly became more work.
Coming soon
AI & automation
Using AI for SEO Without Publishing Generic Content
How we keep a small brand's voice intact while using AI across keyword research, drafting and on-page work.
Coming soon
AI & automation
How We Use AI to Research and Personalise Retail Outreach
The research-first outreach process behind SEAR's retail stockists — and where personalisation stops being worth it.
Coming soon
AI & automation
Building a Website With AI: What Still Requires Human Judgment
Notes from building and rebuilding searplugs.com with AI assistance. The tooling is fast; the judgment is still the job.
Coming soon
AI & automation
The Real Cost of Low-Quality AI Output
Cheap output is not free. What it costs to review, fix and un-publish work that looked done but wasn't.
Coming soon