What I'm building, testing and learning — across AI workflows, SEAR, adoption and the longer game of ownership. Documented as it happens, failures included.
Career & ownership
Remote work and flexible hours are conditions someone else sets. Freedom is what you own: skills, assets, systems and options. Notes on the difference, from someone building both a career and a company.
· 3 min read
AI & automation
SEAR Plugs gets evenings, weekends and whatever focus is left after a full working day. Here is how AI and automation make that workable — and where they don't.
· 3 min read
AI & automation
A walk through the first year of automating SEAR tasks: which ones paid back the setup time, and which quietly became more work.
Coming soon
AI & automation
How we keep a small brand's voice intact while using AI across keyword research, drafting and on-page work.
Coming soon
AI & automation
The research-first outreach process behind SEAR's retail stockists — and where personalisation stops being worth it.
Coming soon
AI & automation
Notes from building and rebuilding searplugs.com with AI assistance. The tooling is fast; the judgment is still the job.
Coming soon
AI & automation
Cheap output is not free. What it costs to review, fix and un-publish work that looked done but wasn't.
Coming soon
AI adoption
Patterns I keep seeing in enterprise AI adoption — why promising pilots stall, and what the successful ones share.
Coming soon
AI adoption
A practical test for separating agents that save time from agents that create supervision work.
Coming soon
Building SEAR
Inventory, barcodes, VAT, carriers, compliance. The parts of a consumer brand nobody posts about.
Coming soon
Entrepreneurship
Having only evenings and weekends for SEAR removed every excuse for unclear processes.
Coming soon
Career & ownership
How I think about equity, side businesses and investing as parts of one system — and the trade-offs involved.
Coming soon