One physical-product company, and the growing library of AI workflows built to run it. Below: what SEAR is, and every workflow documented in full — problem, process, outcome, failures — each linked to its sanitised skill on GitHub so you can adapt it for your own brand.
Co-founder · 2023 →
A specialist water-sports earplug company I co-founded with Andrea Ferrario — reusable earplugs with a 9 dB acoustic filter, stocked by 30+ UK retailers, with EU expansion in progress. It's the live case study behind almost every workflow below: two people with full-time careers, running manufacturing, retail and marketing on AI-assisted systems.
The centerpiece
Every system documented one by one — the problem, the old manual process, the AI-assisted version, where human review is required, the outcome, and what failed. Where a workflow's underlying skill has been sanitised and published, the card links straight to it on GitHub.
Customer Communication
LiveAn always-on n8n workflow that classifies every incoming email, enriches it with real context, and drafts an on-brand Gmail reply — so the inbox opens to reviewed drafts instead of a blank box.
Tools: n8n (self-hosted), Claude API — Haiku + Sonnet, Gmail API, Google Sheets
View on GitHubContent Systems
LiveFive purpose-built Claude skills and two scheduled tasks run SEAR's blog — planning separated from writing, with human gates at every publish decision.
Tools: Claude (Cowork) skills, Google Search Console MCP, WordPress MCP, BigQuery, Scheduled tasks
View on GitHubWebsite Optimisation
LiveEvery Monday at 07:00, a scheduled audit pulls Search Console signals, checks them against declarative rules, and emails a prioritised action list — with every finding logged and deduplicated in BigQuery.
Tools: Claude (Cowork) skills, Google Search Console MCP, BigQuery, Gmail MCP, Scheduled tasks
View on GitHubConversion
LiveA repeatable process for auditing and rewriting product pages — meta, structure, copy — while keeping SEAR's voice intact.
Tools: Claude (Cowork), WordPress MCP, Google Search Console
View on GitHubNot everything I write is operational. These are the essays behind the way I work — career decisions, ownership and building a life with more options.
AI & automation
The difference between an AI that gives you advice and one that acts on your real business — the four connectors I run for SEAR Plugs, why each one earns its place, and where each still needs a human hand.
· 9 min read
Career & ownership
Remote work and flexible hours are conditions someone else sets. Freedom is what you own: skills, assets, systems and options. Notes on the difference, from someone building both a career and a company.
· 3 min read
AI & automation
SEAR Plugs gets evenings, weekends and whatever focus is left after a full working day. Here is how AI and automation make that workable — and where they don't.
· 3 min read